Hello I am Frooti,
The love story between Frooti and India began in 1985. Today, Frooti rules the hearts of millions of mango lovers around the world. Just a swig of the rich and juicy Frooti is akin to the joyful experience of slurping on the real king of fruits. Made with real mango pulp from the freshest of mangoes, Frooti satisfies the craving for this popular seasonal fruit throughout the year. It’s juicy and flavorful mango taste not just rejuvenates the taste buds, but is the perfect thirst-quencher that refreshes you in no time.
Health Benefits of Frooti :
Frooti is a delicious and refreshing fruit drink that is packed with essential vitamins and minerals. It is a great source of Vitamin C, which helps to boost the immune system and protect against colds and flu. It also contains Vitamin A, which helps to maintain healthy eyesight, and Vitamin B6, which helps to regulate metabolism.
History of Frooti:
Frooti was launched in a green rectangular Tetra Pack as a ready-to-serve mango drink. Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020.
The tagline “Mango Frooti, Fresh and Juicy”, was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand’s communications agency was to “make mango Frooti synonymous with freshness and juiciness”. Other slogans used by the brand have included: “Fresh and juicy got to be Frooti”, and “Juice Up your Life”.
The drink has been advertised by Ram Charan, Allu Arjun, Alia Bhatt, and Shah Rukh Khan. The brand spent 40% more on its marketing in 2013.
Packaging of Frooti:
Since its launch, Frooti has used innovative packaging. Tetra packs helped Frooti to gain customers and it was also the first brand to introduce in PET bottles. Using triangle shaped small packaging also shows the creativity of Frooti. Along with quality service and refreshing packaging, Frooti is successful because of its affordable prices. Frooti has always focused on selling mass products with very low margins. While kids buy small bottles of Frooti. Adults in colleges and offices love to enjoy Frooti’s big bottles. People connect with Frooti because of the refreshing image it has. Mango is seen as the king of fruits in India and with Frooti people can get the taste of the mangoes in all seasons.What makes Frooti Unique?
Frooti, the iconic mango drink, has carved a niche for itself in the beverage industry with its distinctive taste, vibrant packaging, and innovative marketing strategies. What sets Frooti apart from its competitors is not just its flavor, but also its journey from being a beloved local brand to achieving national and international recognition.
First introduced in India in the 1980s by Parle Agro, Frooti quickly became synonymous with refreshing mango goodness. Its unique selling proposition lies in its ability to blend the natural sweetness of mangoes with a tangy twist, creating a flavor profile that appeals to a wide audience. Unlike traditional fruit juices, Frooti positioned itself as a fun and trendy beverage, targeting both children and adults alike.
One of the key aspects that make Frooti unique is its packaging. The iconic tetra pack with its distinctive shape and vibrant colors not only protects the drink but also enhances its appeal on store shelves. The convenient size and design have made Frooti a popular choice for consumers looking for a refreshing drink on the go. Moreover, the brand has consistently evolved its packaging to stay relevant in a competitive market, introducing variants like Frooti Fizz in sleek cans to cater to changing consumer preferences.
In addition to its packaging, Frooti has also leveraged innovative marketing strategies to stand out. From memorable advertising campaigns featuring Bollywood celebrities to engaging social media promotions, the brand has maintained a strong presence in the minds of consumers. The catchy tagline “Mango Frooti, Fresh and Juicy” has become synonymous with the brand and reinforces its core promise of delivering quality and freshness in every sip.
Beyond its marketing prowess, Frooti’s success can be attributed to its commitment to quality and innovation. The brand uses only the finest mangoes sourced from select orchards, ensuring that each bottle or tetra pack delivers the authentic taste of ripe mangoes. This dedication to quality has earned Frooti the trust of millions of consumers across generations, making it a household name in India and beyond.
Moreover, Frooti has successfully expanded its product line to cater to diverse consumer preferences. Alongside its classic mango variant, the brand offers variations such as Frooti Fizz, a carbonated version that adds a fizzy twist to the original flavor. These innovations not only attract new consumers but also keep existing ones engaged, fostering brand loyalty over the years.
Another aspect that sets Frooti apart is its commitment to sustainability. As consumers become more environmentally conscious, Frooti has taken steps to reduce its carbon footprint by using recyclable packaging materials and implementing eco-friendly manufacturing practices. This commitment to sustainability resonates with modern consumers who prioritize brands that are socially responsible.
Furthermore, Frooti’s distribution strategy has played a crucial role in its success. The brand has established a robust distribution network that ensures its products are readily available across urban and rural markets. This extensive reach has enabled Frooti to penetrate deep into the Indian market, making it accessible to consumers from all walks of life.
In terms of competition, Frooti has managed to maintain its market leadership by continuously innovating and adapting to changing consumer preferences. While there are numerous mango drinks available in the market, Frooti’s distinct flavor profile, coupled with its strong brand equity, sets it apart from the rest. The brand’s ability to evolve with the times while staying true to its core values has enabled it to remain a top choice among consumers for decades.
Looking ahead, Frooti continues to explore new avenues for growth and expansion. The brand’s international presence is steadily growing, with exports to several countries where consumers have developed a taste for its unique mango flavor. This global outreach not only enhances Frooti’s brand visibility but also reinforces its position as a leading player in the global beverage industry.
In conclusion, Frooti’s uniqueness lies in its ability to blend tradition with innovation, offering consumers a refreshing taste of mango in a modern and convenient format. From its distinctive packaging and memorable marketing campaigns to its commitment to quality and sustainability, Frooti has carved a niche for itself as a beloved beverage brand. As it continues to evolve and adapt to changing consumer preferences, Frooti remains a timeless classic that embodies the essence of mangoes in every sip.